5 Ways to Attract Passive Finance Candidates
In the last article “The Interview Process for VP of Finance Candidates, we provided an outline to create a structured interview process, key questions to ask, and the importance of involving diverse stakeholders to find a candidate who excels in financial leadership and aligns with your organization's culture and goals.
Give it a read to get some pointers and fill in your hiring strategy process.
With that said, if you’re sifting through a sea of resumes, searching for that perfect finance candidate I’m assuming the difficulty and amount of time it’s taking is driving you up the walls!
Sourcing top talent isn't just challenging – it's a full-blown art form.
Did you know that 85% of employed professionals are open to new job opportunities, even if they're not actively looking?
Have you ever shopped at Costco for a “few things” when someone hands you a food sample right out of the microwave and next thing you know, you threw a bag in your cart?
That's right, the perfect candidate for your finance position might not even be on the job market... yet!
By highlighting and promoting your company brand on LinkedIn and other platforms, passive candidates will be willing to engage and listen to what you have to share. They’re actually looking forward to it.
Below, I’ll share effective recruitment strategies, explore innovative ways to build your talent pipeline, and even touch on the latest recruitment automation tools that'll make your life easier.
Each of these strategies is designed to attract passive finance candidates by:
Demonstrating your company's expertise and commitment to the finance sector
Providing value to finance professionals without explicitly recruiting them
Increasing your visibility and reputation within finance circles
Creating opportunities for organic, non-pressured interactions with potential candidates
Thought Leadership Content Marketing
Create high-quality, finance-focused content (articles, whitepapers, videos) that showcases your company's expertise in the finance sector.
Canva can be a great resource to create social media graphics using your company’s logos, colors, etc
Share insights on industry trends, regulatory changes, or innovative financial strategies.
Industry newsletters, newspapers and established leaders would be highly recommended to gather info
Regularly publish this content on your company blog, LinkedIn, and finance-specific platforms.
It’s recommended to post at least 2-5 times per week. You should ultimately find a schedule that works best for you and should mix the content with graphics, articles and polls.
You should post a balanced mix of informational, educational and entertaining content so your feed doesn’t become stale or oversaturated.
Goal: Position your company as an industry leader, making it attractive to finance professionals who want to work with the best.
2. Finance Webinars and Virtual Events
Host online events on topics relevant to finance professionals, such as "The Future of FinTech" or "Navigating Regulatory Challenges in Finance."
If you don’t have an established platform, LinkedIn is most likely the best place to hold webinars for finance professionals you would want to include.
Invite industry experts as guest speakers to increase the appeal and reach of your events.
During these events, subtly showcase your company culture and opportunities.
Goal: Engage passive candidates in a non-recruiting environment, allowing them to get to know your company organically.
3. Targeted Social Media Campaigns
Use LinkedIn's advanced targeting options to create ads specifically for finance professionals with the skills and experience you're seeking.
Create engaging, finance-focused content for platforms like Twitter and Instagram
In my experience, most finance pros use LinkedIn or Twitter most but using all social media channels won’t hurt. You never know where that one person might see your content.
Share employee testimonials and day-in-the-life content from your finance team.
People relate to people and pulling the curtain back and sharing more than surface level info will build trust
Goal: Build brand awareness among passive finance candidates and showcase your company as an appealing place to work.
4. Referral Program with Finance-Specific Incentives
Develop a referral program that offers finance-related incentives, such as paid attendance to a major finance conference or a subscription to a premium financial analysis tool.
Encourage your finance team to tap into their professional networks.
By creating pre-made posts or content for them to share will help them easily post on their channels
Consider offering tiered rewards based on the seniority or specialization of the referred candidate.
Goal: Leverage your existing finance team's networks to reach passive candidates who might not be visible through traditional channels.
5. Finance Industry Partnerships and Sponsorships
Partner with finance professional associations or sponsor finance-related events.
This goes without saying, but creating synergy with associations and events that align with your company will only make your brand that much stronger
Offer to provide speakers for industry conferences or local finance meetups.
If you’ve identified people who are looking to grow in their role or are looking to be a representative for your company, they could be great option
Sponsor or host hackathons focused on financial technology or data analysis.
Goal: Increase your company's visibility within the finance community and create opportunities for organic interactions with passive candidates.
The key to success with these methods is consistency and authenticity.
It's all about building relationships and brand recognition over time, so that when passive candidates do decide to explore new opportunities, your company is already on their radar as a desirable place to work.
Contact us to create your exclusive hiring strategy for your top Finance candidates
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